
Nutritional benchmarks indexed. Safety score calculation or detailed laboratory audit is in progress.
Statutory HFSS Flag Recorded
FSSAI High ConcernPure Magic Chocolush exceeds the ICMR-NIN recommended thresholds for fat, sugar, or sodium content.
Product Formulation & Additives
Ingredients Breakdown
Listed in descending order of predominance per FSSAI Food Labeling Regulations.
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Dark Choco Filling (38%) [sugar, Refined Palmolein Oil, Cocoa Solids, Emulsifier (322(), Iodised Salt And Artificial (condensed Milki & Nature Identical Flavouring Substances], Refined Wheat Flour (maida), Interesterified Vegetable Fat, Sugar, Invert Sugar Syrup, Liquid Glucose, Raising Agents [500 (i), 503(i) & 450(1], Cocoa Solids (0.8%), Iodised Salt, Butter, Milk Solids, Colour (150d), Emulsifiers [322() & 4711 And Artificial (milky Cocoa & Vanillin) & Nature Identical Flavouring Substances.
Nutritional Profile
Nutritional Facts & RDA Exposure
Benchmarks indexed against ICMR-NIN recommended dietary allowances.
*RDA % calculations are based on an average adult diet of 2,000 kcal per day as prescribed by ICMR-NIN (National Institute of Nutrition, Hyderabad).
Verified Packaging Record
Source: Statutory Packaging Records · GTIN 4901265161429
Cleaner Alternatives in Category
Verified products with higher recorded Scano health scores in the same FMCG category.
No direct higher-scoring alternatives indexed yet in this subcategory.
Legal Metrology & Packaged Commodities Rules
Statutory disclosures mandated under the Legal Metrology (Packaged Commodities) Rules, 2011.
Refer to Pack Label
Britannia
customer.care@brand.in | National Consumer Helpline: 1915
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